Let's start with the similarities between the two shall we?
Here is a list of the expected conventions of most music videos within the Pop genre:
- Close up of artists to establish innocence
- Fun and up beat
- Appeals to a younger target audience though will include some mature aspects
- Shows the artist/s/band involved in some form of dance routine
- Leaves audience member in a good mood through use of location, mise-en-scene, cinematography etc
- Scenarios tend to be based around love
- Videos usually have a narrative
'Say my name' uses a variation of colours - red, white, orange and blue to differentiate between shots. As the music video progresses the bright colours begin to indisperse with each other to represent how the girl's are being forced together by the realisation that they're boyfriend is seeing all four/three of them.
Another use of the colour changing rooms is to give each member of the band an equal amount of time on camera. With every shot we see a new line up of the band. Each girl is spread evenly between shots with the exception of Beyonce who gets her own seperate shot every time she sings on the track as she dominates a vast majority of the song.
The use of colours could also be a symbolic representation of their emotions on the situation. White could be the shock because of their naivety and innocence. Blue could be the sadness they feel. Red could be the anger at how foolish they may feel and orange could be the paranoia or the feeling of impending doom on their relationships. I don't know. I could be wrong.
Close ups of the artist to establish innocence.Here are three screencaps of some of the close ups featured in this music video. Out of the three of them Beyonce has the most because of her overall dominance within the song. The use of these close ups is to establish the artist as the wronged party. This is done by placing the close ups at the appropriate moments within the song. This would usually be to show the importance of the lyric to the person singing it however I could not find an example of this in this music video.
The most common lyric used in the close ups of this music video is: "Say my name" which could suggest the desperation the band feel for their loved one to essentially look them in the eye and say they love them.
In this screencap Kelly Rowland's hair matches the background behind her. This could be to represent that she feels blue about having been cheated on or at the prospect of losing this person she loves so much.
Shows some form of dance routine.
It goes without saying that their is definately a performance/dance element to this music video. The bridge which is mainly music orientated is opened onto a dance performed by the band members and other dancers behind them. The dance doesn't particularly consist of much other than bending and spinning but the fact that it is in sync leads to me to believe that it has been choreographed. The purpose of this dance routine is to keep the audience interested during the moments where there are no lyrics to preoccupy them. This may also be in order to appeal to a larger audience through use of the male gaze. By wearing skimpy tops and tight, leather trousers they are attracting audience members who wouldn't usually have listened to this genre of music because of the voyeuristic treament of women in this particular scene.
Although there are aspects of each convention in this music video it is hard to explain them through my analysis. I shall post some more tommorow in regards to the rest.